From an independent creative agency to a Marketing and Media Groupe.
Founded by Paul G. Roberts in Melbourne in 1993, DESIRE began as an independent creative agency, helping businesses discover what made them different—and giving people a reason to care.
Brand strategy. Design. Advertising. Marketing. Ideas built to move businesses forward.
Over three decades, that curiosity has taken us into publishing, digital media, documentary filmmaking and entertainment. Today, DESIRE GROUPE brings together DESIRE AGENCY, FASHION INDUSTRY BROADCAST and DESIRE GROUPE STUDIOS.
Each has its own purpose. Together, they connect creative thinking with the ability to make things happen.
1993AN INDEPENDENT BEGINNING. AN EXPANDING WORLD.
Three connected businesses. Decades of experience. An appetite for what comes next.
03 / DESIRE AGENCYSTRATEGY MEETS IMAGINATION
Make your brand mean something.
Great brands give people something to believe in, identify with and choose.
We help businesses find that meaning and express it through strategy, identity, design, advertising and experiences.
Our work spans brand creation and repositioning, product innovation, campaign development, content and digital communication. From a new venture finding its voice to an established business ready for its next chapter.
We bring experience, commercial understanding and independent creative judgement to every brief.
Some of the companies and brands we’ve partnered with across strategy, branding, design, advertising and marketing.
Ralph Lauren
Coca-Cola
HUGO BOSS
Finlandia Vodka
Jim Beam Bourbon
Westfield
V Energy Drink
Lion Nathan
Foster’s Brewing Group
Rémy Martin
Glenfiddich
Southcorp Wines
Seppelt
UNICEF
Fairfax & Roberts
QVB
Wella
SELECTED WORK
Ideas put to work.
Our history is told through the brands we’ve helped shape, the products we’ve helped launch and the campaigns we’ve brought to life.
FAIRFAX & ROBERTS LUMIERE AGNSW A DESIRE production
04 / FASHION INDUSTRY BROADCASTPUBLISHING / FILM / DIGITAL CULTURE
Culture worth documenting.
Founded in 2011, FASHION INDUSTRY BROADCAST is a global publishing and production platform exploring fashion, film, style, photography, music and the creative arts.
Our editorial teams publish daily news, features and biographies, bringing together stories about the people, ideas and movements shaping culture.
Beyond publishing, we produce short films, feature documentaries, art books, eBooks and mobile experiences. We also stage gallery and museum exhibitions and special events, sharing our work across film, digital and social platforms.
Our books and products reach audiences in more than 50 countries through wholesale and retail networks, including Amazon.
It was never just about clothes.
PHOTOGRAPHY / PEOPLE / CULTUREFASHION / DESIGN / HISTORY
OUR WORK IN NUMBERSFASHION INDUSTRY BROADCAST
6,000+
Features published on fashionindustrybroadcast.com
500,000
Monthly views on fashionindustrybroadcast.com
400+
Books published in multiple formats through FIB’s publishing operation
70,000+
Subscribers to the FASHION INDUSTRY BROADCAST YouTube channel
05 / DESIRE GROUPE STUDIOSAWARD-WINNING FILM STUDIO
The next generation of what is possible.
An award-winning film studio bringing filmmakers, creative talent and technology together to develop and produce original entertainment and commissioned work.
Our capabilities span development, writing, direction, production and post-production, combining established filmmaking craft with new AI production methods.
DESIRE GROUPE brings together strategists, designers, writers, filmmakers, publishers and creative technologists.
People with different backgrounds, shared curiosity and the experience to turn an idea into finished work.
Founded and led by Paul G. Roberts, the Groupe connects decades of brand-building and creative business experience with an expanding body of publishing and screen work.
