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THE REAL THING

The landscape of our everyday lives is now strewn with luxury products, both real and fake, and the by now extensive literature on the luxury-goods industry effectively documents not only the trajectory of the brands themselves, from illustrious history to ubiquitous logos, but also the course of our experience as consumers, from fantasy and yearning to rampant obsession. DELUXEST allows normal people to be a part of this dream, and not with fakes but with the real merchandise.